Program Information

School: MacEwan University
Faculty: School of Business
Degree: Bachelor
Field of Study: Business/Commerce, General
Marketing/Marketing Management, General
Description: The Marketing major and minor focus on marketing fundamentals, strategy, analysis and quantitative measurement. The focus on marketing strategy will provide students with an understanding of the marketing function and how that aligns with other organizational functions. Marketing research drives not only promotion (of which advertising is one small component) but also price, placement and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. Students will undertake projects that involve conducting research and analyzing marketing metrics. The context in which students will be studying includes local, national and international marketing initiatives.

URL: Bachelor of Commerce – Marketing at MacEwan University
Length: 4 Year(s)
Cost per year:*

This cost estimate is for Year 3 (30 credits) of the program.

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Admission Requirements

Grade for Entrance Previous Year (%)* 65
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade12 Mathematics 

Applicants must have a minimum overall average of 65 percent, with no course grade lower than 50 percent, in the following high school courses: ELA 30-1, Mathematics 30-1 or Mathematics 30-2, and three subjects from Group A, B, C or D. Please visit the website for more information on entry requirements.