Program Information

School: MacEwan University
Faculty: School of Business
Degree: Bachelor; Honours
Field of Study: Business/Commerce, General
Marketing/Marketing Management, General
Description: Intensive study in qualitative and quantitative research methodology trains you to gather, analyze and interpret questionnaires, interviews, focus groups, and observations in order to know your customer. Through this work you will learn to make decisions and create strategies based on advanced data-driven models.

The centerpiece of this program is the honours thesis where you will work under the direction of a faculty member to conduct a research project on an approved topic related to marketing.

URL: Bachelor of Commerce – Marketing at MacEwan University
Length: 4 Year(s)
Cost per year:*

This cost estimate is for Year 3 (30 credits) of the program.

Careers: Financial Planners, Investigators, and Underwriters,Business Managment Consultants,Court Officers and Justices of the Peace See More…

Admission Requirements

Please visit institute website for program requirements.