Program Information

School: Nipissing University
Faculty: School of Business
Degree: Bachelor
Field of Study: Marketing/Marketing Management, General
Description: Marketing influences many of our decisions, from small day-to-day decisions like what to eat for lunch, to large important decisions like what kind of car to buy or choosing a university. Marketing is about more than advertising and promotion—it’s also about making strategic decisions about products/ services, pricing, and distribution. In the marketing stream, you will develop the critical thinking skills you need to make good managerial decisions in a competitive marketplace. You will learn fundamental marketing concepts, research methods, market analysis, and strategies related to consumer behaviour, brand management, and business-to-business marketing. You will also learn about marketing communication, promotions, merchandising, public relations, packaging, as well as, direct and digital marketing. True to our more-than-a-degree promise, you will have plenty of opportunities to apply communication and interaction skills and to develop leadership, negotiation, and team management skills. The Marketing Stream offers a variety of elective courses in specialized areas such as sport, social marketing, international marketing, sales management, and innovative marketing. The marketing specialization is accredited by the Canadian Institute of Marketing.

URL: Business Administration (Marketing) at Nipissing University
Length: 4 Year(s)
Cost per year:*

Cost per year is for 36 credits (tuition only). Additional fees apply.

Careers: Fundraising Consultants,Buyers,Advertising and Promotion Consultants

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 

Applicants are required to have English (one Mathematics is recommended).