Program Information

School: Trinity Western University
Faculty: School of Business
Degree: Bachelor
Field of Study: Business Administration and Management, General
Marketing/Marketing Management, General
Description: Commercials. Billboards. Product packaging. With a finger on the pulse of a company’s clients and customers, marketing blends insight, creativity, attention to detail, and strategy to form an integral part of any business. A mix of lecture, case analysis, and hands-on projects, the School of Business marketing specialization provides students the opportunity to utilize their knowledge and skills at the strategic and tactical level, including key components such as product line management, media strategy development, interactive marketing, e-marketing, and more.

Find your fit in advertising, sales management, merchandising, new product development, product packaging design, promotions, or market research. Marketing blends creativity and strategy to form an integral part of any business. Students apply their knowledge in areas such as advertising, new product development, product packaging design, promotions, or market research.

URL: Business Administration – Marketing (B.B.A.) at Trinity Western University
Course Based: Yes
Length: 4 Year(s)
Cost per year:*
Careers: Managers in Other Services,Financial Planners, Investigators, and Underwriters,Business Managment Consultants See More…

Admission Requirements

Grade for Entrance Previous Year (%)* 67 to 100
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade11 Precalculus 

English 12 and Precalculus 11 or 12 plus two additional Grade 12 academic subjects at a minimum overall average of 67%. A minimum grade of 60% or better is expected on the provincial examination portion of English 12.