|School:||Redeemer University College|
|Field of Study:||Marketing/Marketing Management, General
|Description:||Marketing is central to any business and an integral part of everyone’s life. We all market our ideas, skills, and experience whatever our calling. The challenge for a marketer is to understand and satisfy the needs of your customers better than your competitors, develop and execute a clear and compelling marketing strategy, all in a God-honouring way. This is a unique challenge for marketers in a culture where the workforce can be primarily profit-oriented, using methods that peddle self-indulgence. Your studies will push you to think deeply about the ethics behind these relationships and will include assignments in market research, brand management, pricing, communications (advertising, sales promotion and public relations), e-marketing and retail channel management.|
|URL:||Business – Marketing at Redeemer University College|
|Cost per year:*||
This cost estimate is for one year of the program and does not include ancillary fees. For more information regarding costs and fees, please visit: www.redeemer.ca/financial-aid.
|Careers:||Fundraising Consultants,Buyers,Advertising and Promotion Consultants|
|Grade for Entrance Previous Year (%)*||65|
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Business majors may take advantage of Redeemer’s excellent Co-operative Education Program with two eight-month work terms. Students may apply for Co-op in the fall term of Year 2 (GPA of 7.00 required). Also, Business is the only major that does not require a second area of concentration. There is a minimum grade requirement for participation in the Co-op program, which is a B- (approximately 70%) average in your Business courses. Co-op students are required to maintain a 70% average in all of their courses at Redeemer as well.
Applicants whose native language is not English must demonstrate proficiency in English through one of the following: TOEFL test score of 600, IELTS test score of 7.0, or CAEL test score of 70. Students who have studied for the last three years in a school where English is the primary spoken/written language may be exempt from language requirements.
|Additional Admission Requirements:||
Applicants must present two recommendations from faculty (at least one recommendation by a faculty member in the student’s major) and may be required to participate in an interview.