Program Information

School: Carleton University
Faculty: Sprott School of Business
Degree: Bachelor; Honours
Field of Study: International Business/Trade/Commerce
Marketing/Marketing Management, General
Description: This concentration prepares students with the required skills for assessing international expansion opportunities. It focuses on marketing management, as well as on the international consumer perspective. As culture plays an important role in explaining why consumers behave differently in different parts of the world, students will learn how to adapt business strategy to those cultural differences and new environments. They will also learn how to assess the different foreign expansion alternatives that companies face when going abroad. This conceptual and practical approach allows students to help companies to successfully compete in international markets.
URL: International Marketing and Trade at Carleton University
Length: 4 Year(s)
Cost per year:*
International: $27,683
Careers: Fundraising Consultants,Buyers,Advertising and Promotion Consultants

Admission Requirements

Grade for Entrance Previous Year (%)* 82 to 85

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  • Grade12 English (ENG4U)
  • Grade12 Advanced Functions
  • Grade12 Mathematics

Advance Functions mark must be low to mid 70s. Calculus and Vectors recommended

Test Scores:

  • Canadian Academic English Language Assessment [min. 70] or Test of English as a Foreign Language (Internet Based) [min. 86] or Test of English as a Foreign Language (Paper Based) [min. 580] or International English Language Testing System (academic or immigration) [min. 6.5]