Program Information

School: University of Manitoba
Faculty: I.H. Asper School of Business
Degree: Bachelor; Co-op; Honours
Field of Study: Marketing/Marketing Management, General
Description: Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketer made these decisions. Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products/services that meet the needs of those consumers. A marketing plan also involves setting the prices for the product/service, deciding where and how it will be sold and how it will be promoted. Students who take courses in this area soon discover that the exciting field of marketing encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, marketing of social issues, etc.
URL: Marketing at University of Manitoba
Course Based: Yes
Length: 4 Year(s)
Cost per year:*
International: $14,700
Careers: Fundraising Consultants,Buyers,Advertising and Promotion Consultants

Admission Requirements

Grade for Entrance Previous Year (%)* 85
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade12 Applied Mathematics  or  Grade12 Precalculus 

MB High School Graduation (5 full credits at the Grade 12 level in courses designated S, G, or U) A minimum 85% average over the following, with no less than 60% in each course: 1. English 40S 2. Applied Mathematics 40S or Pre-Calculus Mathematics 40S 3. A third 40S course