Program Information

School: Concordia University
Faculty: John Molson School of Business
Degree: Bachelor; Co-op
Field of Study: Marketing/Marketing Management, General
Description: Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

Work terms make it possible for you to: plan and organize events, conduct marketing research, project development and analysis, participate in fundraising campaigns, review merchandising trends, and create public relations strategies and perform related tasks. The Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks.

URL: Marketing (BComm) at Concordia University
Length: 3 Year(s)
Cost per year:*
International: $25,446
Careers: Fundraising Consultants,Buyers,Advertising and Promotion Consultants

Admission Requirements

Grade for Entrance Previous Year (%)* 80
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  • Grade12 Mathematics
  • Grade12 English